NOBODY Likes an Expert – lessons from one of the greatest communicators of all time

I recently attended Brenden Bouchard’s Expert Academy in San Francisco.  The concept of the intensive four day training way how to position yourself, and your company, as an expert.   The training was excellent for many reasons. The foundation is that most of us have a certain level of expertise that we want to share with the world. The question is, “How do I bring my expertise into the world, to make a positive impact for the good of others and make a living while doing it?”   

Like anything in life, there are SYSTEMS, that help us to turn our ideas and visions into reality. Earlier this year I decided that THIS YEAR is going to be the year for Grand Dynamics to expand our impact through information products, systems and on-line training.  In doing so I have been studying in great detail many of the big time on-line product sales gurus.  One of them being Eban Pagan, who is know for his Guru Mastermind programs and systems. Eban is all about selling information products on-line. He made more than 20 million last year in on-line product sales.  What I have paid special attention to are the systems which these “experts” employ.  The sales copy, the product launch, the value propositions, the mixed media deliverable, etc… 

In early April I received an email from Tony Robbins recommending some free video training from Brendan Bouchard.  All it said was, “check out this link, there’s good free training, and it’s only up for a few days.  Of course, I went to the site and checked it out.  It was “Expert” training for Speaking, Seminars, Coaching and Publishing.  Ummm, okay!  Well one thing led to another and I signed up.  Now I could tell you a TON about the systems that I learned over these four days.  And I will be sharing a few of my insights down the road. I will tell you that Grand Dynamics is positioned to expand our influence and add tremendous value to individuals, teams and organizations.   Armed with these new systems, we are ready to fully leverage our organizational potential. 

So there Holly and I were, after two days of intense training, waiting for what I knew would be a highlight of the weekend – Tony Robbins joining us to share his secrets on how he created his empire.   Tony stepped onto the stage and his presence was simply undescribable. He IMMEDIATELY took control of the packed house of 400 by simply SHOWING UP.  His first words to the crowd were something to the effect of, “You are all EXPERTS or want to be EXPERTS, right?”   “YES!” Well I have news for you, NOBODY LIKES AN EXPERT.  In fact, experts are ego-filled know it alls that are typically pretty darn annoying.  He went on with this them for some 15 minutes, essentially telling all of us that we don’t want to be experts at all!  And as I listened, I could do nothing but agree with him.  WHAT WE REALLY WANT TO BE IS A SERVANT.  Yes, a servant which brings all our passion, knowledge and skill to the world to ultimately create an incredible positive impact in society.  As leaders, we want to add so much VALUE that our service is undeniable.  This concept has been ringing in my ears since he stepped off the stage.

The rest of the 4 hours of Tony’s talk was filled with stories of how he has made it out of one seemingly impossible situation after the next. I mean truly amazing.  He talked about how our belief systems and determination and our goal of being servants for GREATER GOOD is what will drive our long-term value and success as “experts.” I believe it. I am so passionately fired up about Grand Dynamics – and how we can empower individuals, teams and organizations to live to their true potential. We DO Have the expertise, the experience and the passion to add value. Get ready for a whole series of services, products and passionate GDI people dedicated to delivering value – and massive positive impact.

I’ll leave you with these thoughts – What is your passion?  Where do YOU have expertise?  Are you truly sharing your expertise for the GREATER GOOD in society? And if not, what’s holding you back?????  -  TIM

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